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Archive

2 Feb 2022  •  Brand

The Golden Age of Creator Communities

Community is hard wired into every aspect of our lives and is how we are guided to make decisions, assess threats and opportunities and ultimately community forms the pressure that moulds who we are and where we are going.

23 Sep 2021  •  Brand

A Branded History: The Creator-led brands crafting the future.

In a time before Instagram (referred to as BI henceforth*), the influencer world was only beginning to percolate. Blogs and billboards were a brand’s bread and butter and consumers were switched onto street style over shoppable links...

22 Sep 2021  •  Ingredients

Getting high on life with Adaptogens

Consumers are showing growing interest in adaptogens, fueled by the positive press and desirable functional claims that these prized ingredients afford. Wellness in today’s world is about finding new natural superfoods with incredible health benefits that pack a nutritional punch as efficiently as possible

21 Sep 2021  •  Manufacturing

Supply Chain is in the UI/UX Dark Ages

Our world is brightened by seamless UX and UI… So why is supply-chain still in the dark? To founders and brands that have little experience in manufacturing, the hurdle of horrendous customer experience is often crippling.

21 Sep 2021  •  Beauty

Decoding Clean Beauty Standards

Thanks to mobile technology, social media and the internet, consumers are now demanding more transparency in product selection and are themselves ushering in one of the personal care industry’s biggest shifts in consumer behaviour: the era of transparency and traceability.