Beauty is at a crossroads. As digital acceleration and complex supply chains hinder innovation efficiency, beauty companies are struggling to keep up with consumer preferences. Prepared by Atelier and Accenture, this report outlines how beauty brands can unlock trapped value and lead with speed, precision, and operational clarity in a changing industry.
The US beauty industry faces mounting pressures from aggressive new tariffs, driving up costs and disrupting global supply chains. With only 7% of mass-market beauty products made domestically, brands must rethink operations. This white paper outlines the risks and offers strategies to build resilience amid escalating trade volatility.